The Spanish fast-fashion retailer is currently selling a “check mini skirt” on its website that is simply described as a “flowing skirt with draped detail in the front” with a “front slit detail at the hem.”
When customers saw the garment, many believed it resembled a lungi, a type of sarong typically worn in South and Southeast Asian countries to combat the area’s intense heat and humidity.
After photos of the “mini skirt” went viral, people on Twitter accused the brand of cultural appropriation, and for failing to highlight the garment’s inspiration. Oh, and the $90 price tag didn’t help either.
If you need an argument as to why it’s important to have BAME people at every level in business and marketing, I give you the lungi-dads-skirt disaster by @ZARA where literally ANY Indian person could’ve pointed out in two minutes what the problem is with this 😂😂😂
— Poorna Bell (@poornabell) January 30, 2018
Now you can buy a lungi from Zara in the UK — for a mere 69.99 pounds
(It prob sells in India for 1-2 pounds)
This isn’t the first time the company has been slammed for selling a controversial article of clothing. As we reported last year, the label produced a distressed denim skirt featuring an embroidered image of Pepe the Frog, a cartoon which now has associations to the alt-right.
In 2014, Zara received flack for selling a kids’ shirt that resembled a Holocaust prisoner uniform. The retailer later apologized, saying “the T-shirt was inspired by the sheriff’s stars from the Classic Western films.”
[Image via Zara.]